An off beat maverick genius leaves behind a curious set of scribbles. Those who study it say there’s some real math there, including some original discoveries. However, authorities deem the safest course is to keep this story out of the news.
The premise works for some students, because learning a math with an aura of subversiveness adds a dimension of mystique and intrigue, additional motivators. Marketers see an opportunity and start developing “spy math” or something similar. Spy Kids movies have already been popular.
An initially small set of students, originally alienated by maths, finds new ways to make it fun and engaging, since now it’s anti-establishment.
Authorities notice that marketers are not helping with news suppression. However this early vanguard of marketers understand the esoteric (bordering on occult) nature of the scribbles is giving them a marketing edge, so they continue deriving benefit from a lingering status quo.
A more mainstream set of students, noticing their peers are having conversations about an off beat math, not taught in schools, begin looking for ways to join the fun.
A few teachers have noticed what’s going on, and a few decide to jump in as market leaders, forming alliances with the marketers.
By this time, the authorities realize they need a new approach. Osmosis is working against them and it’s just a matter of time before enough people connect the dots to blow the lid off this story.
Those students who’ve moved ahead with their studies turn the limelight on the authorities, the better to watch them scramble.